GroupM FOCAL is Thailand’s largest annual digital conference to provide an overview of digital landscape and behaviours in Thailand; from macroeconomic data to market insights, from trends to the latest technologies. A must for marketers to explore and keep focus for 2018.

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Why attend GroupM FOCAL 2018 ?

Inside View

Inside view of digital marketing, media, content, shopping, consumer and data from GroupM and Agency executives as well as industry visionaries.

Tailored Content

Specifically tailored content delivering actionable insights through an extensive advisory board of senior leaders from across the industy.

Connect

Networking and connecting with 500+ marketing and media influencers and brands.

2018 SPEAKERS

Speaker from LINE

LINE Thailand

Nirawan Vilaiswan

Head of Client Development - [m]PLATFORM Thailand

Jitirath Supornjirapat

Head of FAST - Mindshare Thailand

Athirach Hutasingh

Director, [m]PLATFORM and Technology - Wavemaker Thailand

Worawin Soncharoen

Strategy Director - MediaCom Thailand

Pan Jroongtanapibarn

Associate Director, Marketing & Development - GroupM Thailand

Neil Mavichak

Head of Marketing & Development - GroupM Thailand

Siwat Chawareewong

CEO - GroupM (Thailand)

Niklas Stalberg

CEO - GroupM (Thailand)

AGENDA

Tuesday, April 3, 2018

01 UNLOCKING 2018 DIGITAL EXPENDITURE
02 THE NOW GENERATION & FUTURE OF PLANNING
Consumer today are more assertive in getting what they desire in an instant and become 'now' focus because of the rapid change in media and technology environment. This section reveals such new behaviour and how marketers can comprehend and connect with the 'now' consumer

Research by GroupM Marketing & Development
03 DISRUPTIONS AND THE FUTURE OF MARKETING & BUSINESS
Internet has shaken the experiences of consumers into the new digital platform. The big question is how can marketer proactively prepare to this change of customer experiences

Sharing of insightful information from leading organisation and platform owners as LINE
04 THE DATA FOR AUDIENCE
Audience insights is beyond basic information and knowledge for marketer, it contributes to the understanding of our potential customers and trigger us to explore deeper and thus widen the opportunity for greater business performance. This session principles the future of communication planning, a revolution from traditional norms, engaging demographic of audiences to the arts and science of data and information

Case studies from [m]PLATFORM and POKKT
05 WHAT ADVERTISERS MUST KNOW ABOUT CROSS-PLATFORM MEASUREMENT
Old ways of media planning, there used to be limited numbers of mediums such as TV and radio. Today there are various noises in the media environment, which marketers need to cross-measure the success to secure ROI

Successful cases and implementation ideas from Wavemaker and Xaxis
06 DYNAMIC CREATIVE (DCO) - DATA DRIVEN ADVERTISING
How can Dynamic Creative capture the various interests of consumers

Case studies by mInteraction | Creative Services and Xaxis
07 THE POWER OF CONTENT
Technology and social media allows individuals to express themselves and be superstars of their own overnight. This section will celebrate the power of influencer and the opportunity to expand business though the use of their fame

Highlight keynotes and discussion from national influencers - a must attend session
08 eCOMMERCE EXPERIENCE - CONNECTING WITH YOUR "CORE" TARGET
The infrastructure of the new era of eCommerce and the development of logistics possibilities have given the customers more accessible alternatives to shortcut their shopping journey and experience. This section demonstrates how can brands adapt themselves to connect with their "core" target

Research by GroupM Marketing & Development
Case studies from Mindshare FAST

EVENT DETAILS

Dates

Tuesday, April 3, 2018

Time

09.00 – 17.00
Networking Party 18.00 ’till late

Location

Crystall Hall, 3rd Floor at The Athenee Hotel Bangkok, The Luxury Collection

PARTNERS

For more information on partner opportunities, please contact
Natcha.Porncharoen@groupm.com

For more information on conference registration, please contact
Nathtaphat.Rungniwet@groupm.com