GroupM FOCAL is Thailand’s largest annual digital conference to provide an overview of digital landscape and behaviours in Thailand; from macroeconomic data to market insights, from trends to the latest technologies. A must for marketers to explore and keep focus for 2018.
galleryWhy attend GroupM FOCAL 2018 ?
Inside View
Inside view of digital marketing, media, content, shopping, consumer and data from GroupM and Agency executives as well as industry visionaries.
Tailored Content
Specifically tailored content delivering actionable insights through an extensive advisory board of senior leaders from across the industy.
Connect
Networking and connecting with 500+ marketing and media influencers and brands.
2018 SPEAKERS
Nadda Buranasiri
CEO - AirAsiaX Thailand
Somchai Ketchaikosol
Marketing Director, Beverages - PepsiCo Services Asia Limited
Supatnuj Sorndamrih
Director of Social Marketing Department - ThaiHealth Promotion Foundation
Jirat Bawornwatana
Chief Executive and Executive Producer - BNK48 office
Chaichan Baimongkol
ก้าวคนละก้าว
Yutana Jitcharoongphorn
VP Online Business - Tesco Lotus
Thanapong Na Ranong
Managing Director - Beacon Venture Capital Co., Ltd.
Benjarong Suwankiri
Head of Strategy and Transformation - TMB
Sutirapan Sakkawatra
EVP Head of Marketing - SCB
Kawin Tangudtaisak
Content Business Director - LINE Thailand
Supawadee Hennick Kure
Country Manager, Thailand - POKKT
Choak Visavayodhin
Assistant Managing Director - Bundit Center
Auke Boersma
Head of GroupM Supply - GroupM APAC
Matt Ware
Head of Programmatic, MediaCom APAC
Athirach Hutasingh
Director, [m]PLATFORM and Technology - Wavemaker Thailand
Sebastien Caudron
President APAC - MContent
Damien Crittenden
VP, Client Strategy - Xaxis APAC
Thitirat Tantirittisak
General Manager - Creative Services
Nirawan Vilaiswan
Head of Client Development - [m]PLATFORM Thailand
Jitirath Supornjirapat
Head of FAST - Mindshare Thailand
John Pradithavanij
Managing Director - Xaxis Thailand
Lalit Kanavivatchai
Head of Strategy - Mindshare Thailand
Katika Saiseni
Managing Partner - Wavemaker Thailand
Worawin Soncharoen
Strategy Director - MediaCom Thailand
Pan Jroongtanapibarn
Associate Director, Marketing & Development - GroupM Thailand
Neil Mavichak
Head of Marketing & Development - GroupM Thailand
Siwat Chawareewong
CEO - GroupM (Thailand)
Niklas Stalberg
CEO - GroupM (Thailand)
AGENDA
Tuesday, April 3, 2018
| 0830 | Registration |
| 0930 - 0940 | Opening and Welcoming Speech Review of FOCAL 2017 and Introducing 2018 FOCAL points by Niklas Stalberg and Siwat Chawareewong, CEO - GroupM Thailand [ this session will be in Thai and English - translation service kit available upon request ] |
| 0940 - 1000 | POINT ONE UNLOCKING 2018 DIGITAL EXPENDITURE Thailand Digital Industry Outlook by Siwat Chawareewong, CEO - GroupM Thailand [ this session will be in Thai - translation service kit available upon request ] |
| 1000 - 1040 | POINT TWO THE 'NOW' GENERATION AND THE FUTURE OF PLANNING Consumer today are more assertive in getting what they desire in an instant and become 'now' focus because of the rapid change in media and technology environment. This section reveals such new behaviour and how marketers can comprehend and connect with the 'now' consumer Meet the Generation of "NOW" - a research by GroupM Thailand By Neil Mavichak, Head of Marketing & Development - GroupM Thailand [ this session will be in Thai - translation service kit available upon request ] Brand Safety & The Trusted Marketplace by Auke Boersma, Head of GroupM Supply - GroupM APAC [ this session will be in English - translation service kit available upon request ] |
| 1040 - 1055 | POINT THREE DISRUPTIONS AND THE FUTURE OF MARKETING & BUSINESS Internet has shaken the experiences of consumers into the new digital platform. The big question is how can marketer proactively prepare to this change of customer experiences Past, Present and the Future of Media by Kawin Tangudthaisak, Content Business Director - LINE Thailand [ this session will be in English - translation service kit available upon request ] |
| 1055 - 1110 | MORNING COFFEE BREAK Sponsored by LINE |
| 1110 - 1140 | POINT THREE [Cont'd] Panel discussion with leading organisation and platform owners Moderator - Worawin Soncharoen, Strategy Director - MediaCom Thailand Panelists Thanapong Na Ranong - Beacon Venture Capital Nadda Buranasiri - AirAsia X |
| 1140 - 1240 | POINT FOUR THE DATA FOR AUDIENCE Audience insights is beyond basic information and knowledge for marketer, it contributes to the understanding of our potential customers and trigger us to explore deeper and thus widen the opportunity for greater business performance. This session principles the future of communication planning, a revolution from traditional norms, engaging demographic of audiences to the arts and science of data and information How Brand Can Use Its Treasures, Audience Data to Predict Future by Nirawan Vilaiswan, Head of Client Development - [m]PLATFORM Thailand [ this session will be in Thai - translation service kit available upon request ] Trends and Data on Mobile Game - Understanding the Mobile Gamer in Thailand by Supawadee Hennick Kure, Country Manager, Thailand - POKKT [ this session will be in English - translation service kit available upon request ] Morning Summary Panelists Somchai Ketchaikosol - PepsiCo Services Asia Limited Benjarong Suwankiri - TMB |
| 1240 - 1340 | NETWORKING LUNCH Sponsored by Tencent |
| 1340 - 1445 | POINT FIVE eCOMMERCE EXPERIENCE - CONNECTING WITH YOUR "CORE" TARGET The infrastructure of the new era of eCommerce and the development of logistics possibilities have given the customers more accessible alternatives to shortcut their shopping journey and experience. This section demonstrates how can brands adapt themselves to connect with their "core" target eSpending Unveiled - research by GroupM Thailand by Pan Jroongtanapibarn, Associate Director, Marketing & Development - GroupM Thailand [ this session will be in Thai - translation service kit available upon request ] Understanding Thailand eCommerce Platforms and the 5 Truths We Neglected by Jitirath Supornjirapat, Head of FAST - Mindshare Thailand [ this session will be in Thai - translation service kit available upon request ] Panel discussion on leveraging eCommerce experience Moderator -Katika Saiseni, Managing Partner - Wavemaker Thailand Panelists Yutana Jicharoongphorn - Tesco Lotus John Pradithavanich - Xaxis Thailand [ this session will be in Thai - translation service kit available upon request ] |
| 1445 - 1515 | POINT SIX DYNAMIC CREATIVE (DCO) - DATA DRIVEN ADVERTISING How can Dynamic Creative capture the various interests of consumers Into the Edge of Creative Performance by Thitirat Tantirittisak, General Manager - Creative Services [ this session will be in Thai - translation service kit available upon request ] Programmatically Intelligent by Damien Crittenden, VP Client Strategy - Xaxis APAC [ this session will be in English - translation service kit available upon request ] |
| 1515 - 1530 | AFTERNOON COFFEE BREAK Sponsored by LINE |
| 1530 - 1545 | POINT SEVEN WHAT ADVERTISERS MUST KNOW ABOUT CROSS-PLATFORM MEASUREMENT Old ways of media planning, there used to be limited numbers of mediums such as TV and radio. Today there are various noises in the media environment, which marketers need to cross-measure the success to secure ROI Why Advertisers Should Adopt Cross-media Measurement into All Their Digital Campaigns by Athirach Hutasingh, Director of [m]PLATFORM and Technology - Wavemaker Thailand [ this session will be in Thai - translation service kit available upon request ] |
| 1545 - 1730 | POINT EIGHT THE POWER OF CONTENT Technology and social media allows individuals to express themselves and be superstars of their own overnight. This section will celebrate the power of influencer and the opportunity to expand business though the use of their fame How to Do Content Marketing in 2018 by Sebastien Caudron, President - MContent APAC [ this session will be in English - translation service kit available upon request ] The Role of Technology in Shapping the Future of Influencer Marketing by Matt Ware, Head of Programmatic - MediaCom APAC [ this session will be in English - translation service kit available upon request ] Panel discussion with national influencers and content creators Moderator - Lalit Kanavivatchai, Head of Strategy - Mindshare Thailand Panelists Jirat Bawornwatana of BNK48 office Supatnuj Sorndamrith of ThaiHealth Promotion Foundation Chaichan Baimongkol of ก้าวคนละก้าว [ this session will be in Thai - translation service kit available upon request ] Summary Panel Panelists Sutirapan Sakkawatra - SCB Choak Visavayodhin - Bundit Center [ this session will be in Thai - translation service kit available upon request ] |
| 1800 'til late | NETWORKING PARTY Sponsored by Innity |
EVENT DETAILS
Dates
Tuesday, April 3, 2018
Time
09.00 – 18.00
Networking Party 18.00 ’till late
Location
Crystall Hall, 3rd Floor at The Athenee Hotel Bangkok, The Luxury Collection
PARTNERS
For more information on partner opportunities, please contact
Natcha.Porncharoen@groupm.com
For more information on conference registration, please contact
Nathtaphat.Rungniwet@groupm.com