WELCOME TO GROUPM FOCAL 2019

GroupM FOCAL is one of Thailand’s largest annual digital conference to provide an overview of digital landscape and behaviours in Thailand; from macroeconomic data to market insights, from trends to the latest technologies. A must for marketers to explore and keep focus for 2019.

Gallery

Why attend GroupM FOCAL 2019?

Speakers

Agenda

Wednesday, 3rd April 2019

  • 0830 - 0930 60 minutes

    Registration



    Crystal Hall 3rd Floor of the Athenee Hotel Bangkok
    Registration ticket/code/bar code is required

  • 0930 - 0945 15 minutes

    Welcoming Speech


    Review of 2018 focal points and Introduction of the 2019 focal points


    Niklas Stalberg CEO of GroupM Thailand
    Siwat Chawareewong CEO - GroupM Thailand
    [ this session will be in both Thai and English - translation kit service is available upon request ]

  • 0945 - 1005 15 minutes

    01 Unlocking 2019 Digital Expenditure


    Numbers from Digital Advertising Association of Thailand (DAAT)


    Siwat Chawareewong CEO - GroupM Thailand
    [ this session will be in Thai - translation kit service is available upon request ]

  • 1005 - 1030 25 minutes

    02 Digital Invasion


    An absolute must for marketers to captivate and form a better understanding of consumer behaviour in a full digital disruptive era.


    CLOSING THE DIGITAL INVASION | A research by GroupM Thailand
    Neil Mavichak Head of Marketing & Development - GroupM Thailand
    [ this session will be in both Thai and English, translation kit service is available upon request ]

  • 1030 - 1045 15 minutes

    03 Upgrade Business Performance: Outriding the Upcoming Technology & Innovation


    Technology & innovation session emphasises on forward-thinking on ad technology that drives impact to businesses.


    The Value of Upper-Funnel Programmatic
    Sorawut Artamaprasangsa Senior Manager - Client Development Xaxis Thailand
    [ this session will be in Thai - translation service kit available upon request ]

  • 1045 - 1100 15 minutes

    Morning Break | Sponsored by LINE


  • 1100 - 1115 15 minutes

    03 Upgrade Business Performance: Outriding the Upcoming Technology & Innovation (Cont'd)



    Using Innovation to Change the Game
    Pun Putimahatama Manager, Exchange Planning - Mindshare Thailand
    [ this session will be in Thai - translation service kit available upon request ]

  • 1115 - 1215 60 minutes

    04 Patch Business Outcomes: The Charm of Creative Solutions


    Creativity forms key success factor of today’s businesses. this section reveals how we creative solutions emerge to drive greater influence on consumers.


    Power of Segmentation that Forever Change the World of Digital Creativity
    Thitirat Tantirittisak General Manager - mint
    [ this session will be in Thai - translation kit service is available upon request ]
    .
    Panel Discussion on Moving Toward Creative Solutions
    Moderator : Katika Saiseni, Managing Partner - Wavemaker
    Panelist:
    [ 1 ] Wanna Swuddigul - Samsung Thailand
    [ 2 ] Akedanai Yuktanan - MediaCom Thailand
    [ this session will be in Thai - translation kit service is available upon request ]

  • 1215 - 1230 15 minutes

    Morning Summary Panel



    Moderator : Pongsuk Herunyapreak
    Panelist :
    [ 1 ] Taspol Janechaiwat - Shell
    [ 2 ] Pannat Sivapornpan - KBank

  • 1230 - 1330 60 minutes

    Networking Lunch | Sponsored by Innity


  • 1330 - 1430 60 minutes

    05 Synchronicities: Into the Era of Data Partnership & Collaboration


    Data synchronicity symbolizes alliance between business partners on data innovation. The programme establishes a foundation of data collaborations to carry out business decision, to form business strategies and to optimise for business efficiency.


    Omnichannel Equilibrium: Balancing Data, Media and Science
    Teeradet Dumrongbhalasitr Managing Director - Dunnhumby APAC Media
    [ this session will be in Thai - translation kit service is available upon request ]
    .
    Case studies from Mindshare Thailand
    Chatchai Rungratsamiphat Manager, Exchange Planning - Mindshare Thailand
    [ this session will be in Thai - translation kit service is available upon request ]
    .
    Panel discussion with leading organisations
    Moderator : Schawin Jirapattarapimol - Mindshare Thailand
    Panelists :
    [ 1 ] Patchneewan Tanprawat - MK Restaurant Group
    [ 2 ] Patra Patrasuwan - KFC Thailand
    [ this session will be in Thai - translation kit service is available upon request ]

  • 1430 - 1540 70 minutes

    06 The Now and Future of eCommerce


    The Now and Future of eCommerce feature conversations around digital and technology’s evolving role in shaping the in-store and ecommerce experience, and understanding consumer journeys and their habit of spending.


    The Future of Payment | A research by GroupM Thailand
    Pan Jroongtanapibarn Associate Director, Marketing & Development - GroupM Thailand
    [ this session will be in Thai - translation kit service is available upon request ]
    .
    Into the Edge of eCommerce: The Now and Future of Consumer Experience via Data & Technology
    Supaporn Jangcharoen General Manager, Services - [m]PLATFORM
    [ this session will be in Thai - translation kit service is available upon request ]
    .
    Panel Discussion on the Future of eCommerce
    Moderator : Nirawan Vilaiswan - Head of Client Development, [m]Platform Thailand
    Panelist :
    [ 1 ] Athirach Hutasingh of Wavemaker Thailand
    [ 2 ] Jitlada Sidhu of MediaCom Thailand
    [ 3 ] Jitirath Supornjirapat of Mindshare Thailand
    [ this session will be in Thai - translation kit service is available upon request ]

  • 1540 - 1555 15 minutes

    Afternoon Break | Sponsored by LINE


  • 1555 - 1640 45 minutes

    07 Human Branding: The Flourish of Influencer Marketing


    Influencers are increasingly powerful and take over the customer buying journey today. The session leads on “how to” accurately capture the consumer via contents and co-created products.


    Achieve Your Influencer Marketing Goal
    Kevin Boyrivent Director of Supply & Head of Inca - GroupM Thailand
    [ this session will be in English - translation kit service is available upon request ]
    .
    Panel discussion with leading influencers and channel owners
    Moderator : Chingcharn Kaveevuth - Wavemaker Thailand
    Panelist :
    [ 1 ] Anan Teerawitchayakul - Vitamilk
    [ 2 ] Art Thomya - Hey! ASEAN Channel
    [ 3 ] Itthi Yossundara - Gushcloud (Thailand)
    [ this session will be in both Thai and English - translation kit service is available upon request ]

  • 1640 - 1655 15 minutes

    Closing Summary Panel



    Moderator : Pongsuk Herunyapreak
    Panelist :
    [ 1 ] Sam Thammaromdee - L'OREAL Active Cosmetic Division
    [ 2 ] Pongpiti Phasukyud - Ad Addict

  • 1655 - 1710 15 minutes

    Lucky Draw & Closing Ceremony



    Winner(s) of the lucky draw must be identified at the end of FOCAL event

Venue

Location

The Athenee Hotel, a Luxury Collection Hotel, Bangkok 61 Witthayu Rd, Pathum Wan, Bangkok 10330

Opening Hours

Wednesday, 3rd April 2019
0900-1730

Partners