WELCOME TO GROUPM FOCAL 2020
"Towards Digital Hypergrowth"

GroupM FOCAL is one of Thailand’s largest annual intergrated digital marketing conference to provide an overview of Thailand's digital landscape and behaviours of Thais; from macroeconomic data to market insights, from trends to the latest technologies.
A must for marketers to explore and keep focus in the next 12 months.

This 10th edition of FOCAL will bring together 700+ marketing leaders and media influencers dedicated to improving the performance of their brands and the industry as a whole.

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Agenda

Thursday, 27th August 2020

  • Introduction #

    re: LOOK AT FOCAL


    Revisiting FOCAL points of 2019 and Introducing 2020 FOCAL points.

    Presented by
    > Niklas Stalberg, CEO
    > GroupM Thailand
    > Siwat Chawareewong, CEO
    > GroupM Thailand

    [ The session will be presented in both English and Thai, translation kit is available upon request ]


    Keynote from Khun Siwat Chawareewong, CEO of GroupM Thailand - an overview look of the latest digital landscape and the challenges of the industry. The role of GroupM and its agencies as business partner - who provide growth solutions via expertise in data, technology, and other foresee opportunities.

    Presented by
    > Siwat Chawareewong, CEO
    > GroupM Thailand

    [ The session will be presented in Thai, translation kit is available upon request ]

  • FOCAL POINT ONE #

    re: BRIEF - THAI CONSUMERS


    2020 CONSUMER: UNTOLD - an exclusive research by GroupM Thailand.
    Latest studies from GroupM Thailand about the truths of Thai by exploring the untold roles and relationships between marketing funnels and final purchasing/buying behaviours. Then, how can marketers apply digital, data and technology via the re-designation of long/short term journey or connecting channels in order to improve/impulse/transform consumer decision digitally or physically.

    Presented by
    > Neil Mavichak, Managing Partner - Marketing & Development
    > GroupM Thailand
    > Pan Jroongtanapibarn, Associate Director - Marketing & Development
    > GroupM Thailand

    [ The session will be presented in Thai, translation kit is available upon request ]


    GHOST IN THE MACHINE, LIVING DATA THAT SPEAKS
    The secret that empowers you to holistically understand your consumers and drive the right decisions to create positive impact on your businesses. The changes from the past days have been driven by the people that shows variety of patterns and journeys in their lifestyle.

    With advanced innovation, we can trace the influencing factors that lead to the actions of your consumers and how we can engineer your success.

    Presented by
    > Nirawan Vilaiswan, Head of Client Development
    > [m]PLATFORM
    > Kasidej Dechapunta, Client Development Manager
    > [m]PLATFORM

    [ The session will be presented in Thai, translation kit is available upon request ]


    Panel Discussion
    THE ARTS AND SCIENCE OF O2O CONSUMERS AND HOW CAN MARKETERS UNLOCK THE NEW THOUGHTS WITH UNIQUE INSIGHTS AND DATA

    Moderator: Neil Mavichak
    Panelist:
    [1] Pan Jroongtanapibarn
    [2] Nirawan Vilaiswan
    [3] Kasidej Dechapunta

    [ The session will be presented in Thai, translation kit is available upon request ]

  • FOCAL POINT TWO #

    re: FRAME OF eCOMMERCE MARKETING


    The more historical tracking on consumer interactions with online marketplaces or branded eCommerce websites, the better advantage of targeting and predicting for the growth of products-selling to potential buyers.

    THE RISE OF THE ECON-NOMY IN SOUTHEAST ASIA AND THAILAND

    Presented by
    > Toni Ruotanen, Head of e-Commerce, ASEAN
    > GroupM Platform Services

    [ The session will be presented in English, translation kit is available upon request ]


    Keynote by Wavemaker Singapore (TBC)
    [ The session will be presented in English, translation kit is available upon request ]


    Keynote or Panel Discussion Hosted by Mindshare Thailand (TBC)
    Moderator: Jitirath Supornjirapat
    Panelist:
    [1] TBC
    [2] TBC
    [3] TBC

    [ The session will be presented in Thai, translation kit is available upon request ]

  • FOCAL POINT THREE #

    re: LOOK ON THE ROLES OF CONTENT PARTNERSHIP & INFLUENCER MARKETING


    In the growth era, having just awareness is not only crucial point as source of growth, but it is more on how to bring into action and optimisation on ad performance. Use of influencers can help demonstrate and encourage or persuade target to POS and trial.

    Presented by
    > Pheerada Kaewsingkham, Account Manager
    > INCA Thailand

    [ The session will be presented in Thai, translation kit is available upon request ]


    Keynote by Mindshare Content+ (TBC)
    Presented by
    > Pitchaya Uthaicharoenpong, Director - Content+
    > Mindshare Thailand

    [ The session will be presented in Thai, translation kit is available upon request ]

  • FOCAL POINT FOUR #

    re: DEFINE ROLES OF CREATIVITY IN DIGITAL COMMUNICATION ERA


    Creativity for eCommerce requires interaction. Hence, for an effective engagement, it needs to be personalised through the detection of through-the-line behaviours.

    Presented by
    > Chantrarat Haethanvisit, Head of Strategy
    > mInt

    [ The session will be presented in Thai, translation kit is available upon request ]


    Panel Discussion
    Moderator: Thitirat Tantirittisak
    Panelist:
    [1] TBC
    [2] TBC
    [3] TBC

    [ The session will be presented in Thai, translation kit is available upon request ]

  • FOCAL POINT FIVE #

    re: EVOLUTION ON THE VALUES & MEANS OF BUSINESS PARTNERSHIP - THE AFFILIATE MARKETING


    The latest fads of win-win-win solutions to stakeholders; brand, agency and media owners via the various types of collaboration and benefit sharing schemes.

    Keynote by Mindshare Thailand (TBC)
    [ The session will be presented in Thai, translation kit is available upon request ]

  • FOCAL POINT SIX #

    re: THINK OF EFFECTIVE PERFORMANCE PLANNING


    The keys of effective growth refer to intelligence on investment of marketing and sales. In this digital era, the -terms “Big Data” seems outdated as it is everywhere. In order to make investment more worthy, marketers need to understand how to handle, manage, and implement the “data lake/mining” for better and greater sales predictions or performance.


    DATA SCIENCE IN BUSINESS PLANNING
    Presented by
    > Lalit Kanavivatchai, Head of Strategy
    > Mindshare Thailand
    > Matina Raengkla, Associate Director - Data & Business Intelligence
    > Mindshare Thailand

    [ The session will be presented in Thai, translation kit is available upon request ]


    THE POWER OF AI AND DATA 360 TO ENHANCE BUSINESS OUTCOME
    Presented by
    > Thanyawan Watanarat, Senior Manager - Programmatic Trading
    > Xaxis Thailand

    [ The session will be presented in Thai, translation kit is available upon request ]

    Keynote by MediaCom Thailand (TBC)
    [ The session will be presented in Thai, translation kit is available upon request ]


    EVOLUTION OF THAILAND OOH INDUSTRY: DATA & BUSINESS ROI
    VGI and Plan B are always in the forefront of innovations to bring business ROI.
    In the era when data is everything, we have pioneered O2O since 2013.
    Walk with us through our journey, learning and the latest developments to seamlessly connect with your customers and achieve business results.

    Presented by
    > Phakwan Wongphontawee
    > PlanB Media
    > Kredrada Benjaathonsirikul
    > VGI

    [ The session will be presented in Thai, translation kit is available upon request ]


    UNDERSTANDING ATTRIBUTION MODELS AND CHOOSING THE RIGHT ONE TO TRANSFORM YOUR DIGITAL INVESTMENT MIX DECISIONS
    Consumer journeys are more complicated today than ever before. A surge in growth in the number of online platforms are creating more varied touch points along the consumers’ path to purchase making it crucial for marketers to truly comprehend the effectiveness of each digital activity and how they seamlessly collaboratively work with one another. There is no one size fits all solution so choosing the most suitable attribution model for your business will facilitate media investment reallocation thus maximising your marketing ROI.

    Presented by
    > Arin Phummarin, Precision Making Manager
    > Wavemaker Thailand

    [ The session will be presented in Thai, translation kit is available upon request ]


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    IMPORTANT NOTE


    GroupM FOCAL is the exclusive, invitation-only conference
    For further information about attending FOCAL 2020, please contact your respective GroupM Agencies in Thailand; Mindshare, m\SIX, MediaCom, Wavemaker, or mInt

Venue

Location

The Athenee Hotel, a Luxury Collection Hotel, Bangkok 61 Witthayu Rd, Pathum Wan, Bangkok 10330

Opening Hours

Thursday, 27th August 2020
0900-1730

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