WAVEMAKER THAILAND WINS L'OREAL
Oct 25, 2019
Wavemaker Wins L'Oréal Media AOR in Thailand
The Agency Makes A History for Expanding Their Partnerships to 12 Years
Wavemaker has been awarded the media AOR for L'Oréal in Thailand following a competitive review – adding two new scopes in digital lead media and paid search (SEM).
The appointment allows Wavemaker Thailand to expand its responsibilities to cover all media services for the four divisions and brands of the world leader in beauty in Thailand, including Professional Products Division, Consumer Products Division, L'Oréal Luxe and Active Cosmetics Division.
Representative from L'Oréal Thailand commented on the appointment, “We were impressed by the level of commitment and enthusiasm which Wavemaker Thailand has demonstrated throughout the pitch process. Our decision was based on the team’s strategic approach and understanding of our business, forming the foundation of our partnership. We look forward to closely collaborating with Wavemaker.”
Christina Vacharanetr, Managing Director of Wavemaker Thailand, said, “We are delighted & proud to continue to grow our partnership with L’Oréal Thailand, a company with a strong passion for beauty for Thai women. L’Oréal is constantly challenging and evolving the way we work together to drive their business performance. Our strong purchase journey understanding, alongside our operating system (Rapid Growth Planning), has enabled Wavemaker to become strategic consultants in the marketing strategy, digital and data space. Our united team has made me so proud.”
L'Oréal is the world leader in beauty, present in 130 countries on five continents. The group’s mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. L'Oreal's ambition is to be a pioneer in the "beauty tech" world, which focuses on inventing beauty through digital technologies for the consumer. L'Oreal Thailand are continuously work with strategic business partners to offer consumers innovative and unique products and services to respond to consumers' beauty desires while adding value to their lifestyles. To bring together beauty and technology as the world evolves, the success was because it prioritised product quality, focused on consumer satisfaction and creating unique experiences, and pioneered the digital arena to provide the best beauty services in stores and online.
Wavemaker is a new kind of global agency delivering transformative solutions through media, content and technology for some of the world’s biggest brands. We have an unrivalled collection of purchase journey data, over 500.000 journeys across 40 markets and 80 categories, and deploy our purchase journey expertise to spot opportunities and problems at every stage of the customer cycle, and turn both into growth. Our 7,600 Wavemakers in 90 countries are diverse, integrated and leading-edge, from trading specialists to data scientists, ecomms experts to award-winning content creators. Our mission is ‘Let’s make the Future’ – at a time when market and customer behaviour is disrupted 24/7, we never stop evolving to help clients succeed. We are a part of GroupM, WPP’s global media investment management company.
For more, see www.wavemakerglobal.com