WELCOME TO
GROUPM FOCAL 2020
GroupM FOCAL is one of Thailand’s largest annual intergrated digital marketing conference to provide an overview of Thailand's digital landscape and behaviours of Thais; from macroeconomic data to market insights, from trends to the latest technologies.
A must for marketers to explore and keep focus in the next 12 months.
This 10th edition of FOCAL will bring together 2,000+ marketing leaders and media influencers dedicated to improving the performance of their brands and the industry as a whole.
WHY ATTEND GROUPM FOCAL 2022?

Inside View
Discover the latest inside view of Thai consumer behaviours towards digital marketing, including strategies and solutions as data & technology, eCommerce, influencers, and more from GroupM and its agencies as well as top executives at mega-companies and industry visionaries.

Tailored Content
Specifically tailored content delivering actionable insights through an extensive advisory board of senior leaders from across the industry.

Inspired
Get inspired by top thought leaders who have unique perspectives on marketing communication; consumer insights, media, data and technology.
Speakers


Agenda
SEP 23, 2020
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MARKET / MEDIA / CONSUMER TRANSFORMATION TRACK
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09.30 - 09.45 15 mins
Welcome Speech and Keynote by Khun Niklas Stalberg and Khun Siwat Chawareewong
Presented by
Niklas Stalberg and Siwat Chawareewong
CEOs, GroupM Thailand
[ ALL ACCESS ]
The session will be presented in both English and Thai.
Live-narration is available on the alternative channel. -
09.45 - 10.00 15 mins
Revisiting FOCAL 2019 and Introducing FOCAL Points of 2020
[ALL ACCESS]
An overview look of the latest landscape and the challenges of the industry.
The role of GroupM and our agencies as business partners - who provide growth solutions via our expertise in data, technology, plus other foresee opportunities.
Presented by
Siwat Chawareewong, CEO, GroupM Thailand
The session will be presented in Thai.
Live English-narration is available on the alternative channel. -
10.00 - 10.20 20 mins
Thailand eCommerce Outlook
[ ALL ACCESS ]
Presented by
Thanawat Malabupha, President of Thailand e-Commerce Association
The session will be presented in Thai.
Live English-narration is available on the alternative channel.
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10.20 - 10.50 30 mins
2020 Consumer Untold - an exclusive research by GroupM Thailand
[ ALL ACCESS ]
The latest studies from GroupM Thailand about the truths of Thai by exploring the untold roles and relationships between marketing funnels and final purchasing behaviours. Then, how can marketers apply digital, data and technology via the re-designation of long/short term journey to improve/impulse/transform consumer decision digitally or physically.
Presented by
Neil Mavichak, Managing Partner - Marketing & Development, GroupM Thailand
Pan Jroongtanapibarn, Associate Director - Marketing & Development, GroupM Thailand
The session will be presented in Thai.
Live English-narration is available on the alternative channel. -
10.50 - 11.10 20 mins
Ghost in the Machine, Living Data that Speaks
[ VIP ACCESS ]
The secret that empowers you to holistically understand your consumers and drive the right decisions to create a positive impact on your business. The changes from the past days have been driven by the people that show a variety of patterns and journeys in their lifestyles.
With advanced innovation, we can trace the influencing factors that lead to the actions of your consumers and how we can engineer your success.
Presented by
Nirawan Vilaiswan, Head of Client Development, GroupM Services
The session will be presented in Thai.
Live English-narration is available on the alternative channel. -
11.10 - 11.15 5 mins
BREAK
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11.15 - 12.00 45 mins
Panel Discussion with Leading Marketers and Platform Owners
[ All Access ]
Panelist
[1] Kritsana Ngarmsom, LINE
[2] Kanokporn Prachayaset, Tencent/WeTV
[3] Wutichai Namjaiprasert, LINE MAN Wongnai
Moderator
Supitcha Srithanaviboonchai, Wavemaker Thailand
The session will be presented in Thai.
Live English-narration is available on the alternative channel.
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eCOMMERCE MARKETING TRACK
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12.00 - 12.15 15 mins
Curating Fans & Converting Sales with LINE - Why Social & Chat Commerce is #1 & How to Not Miss Out
[ All Access ]
Presented by
Lertad Supadhiloke, LINE
The session will be presented in Thai.
Live English-narration is available on the alternative channel.
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. .
BREAK
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13.00 - 13.15 15 mins
X Factors for Success in eCommerce: Tips and Tricks to Help You Grow Your eCommerce Business
[ VIP Access ]
Presented by
Toni Ruptanen, GroupM Commerce ASEAN
The session will be presented in English.
Live Thai-narration is available on the alternative channel.
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13.15 - 14.10 55 mins
Panel Discussion with Leading Stakeholders in eCommerce Ecosystem
[ ALL ACCESS ]
Panelist
[1] Komolphop Rosjsianan, Mindshare Thailand
[2] Nuttapon Boonpino, N-Squared eCommerce
[3] Lertad Supadhiloke, LINE
Moderator
Piyawan Khawnngam, MediaCom Thailand
*The session will be presented in Thai.
Live English-narration is available on the alternative translation channel.
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CONTENT PARTNERSHIP & INFLUENCER MARKETING TRACK
In the growth era, having just awareness is not only a crucial point as a source of growth, but it is more on how to bring into action and optimisation on ad performance. The use of influencers can help demonstrate and encourage or persuade the target to POS and trial. -
14.10 - 14.25 15 mins
3 Ways of Using Deep Data for Turbo-Charging Your Influencer Marketing Results
[ VIP ACCESS ]
Presented by
Mudit Swarup, INCA
The session will be presented in English.
Live Thai-narration is available on the alternative channel.
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14.25 - 14.40 15 mins
Future of Influencer 'LIVE COMMERCE' : Case Study from China
[ All ACCESS ]
Presented by
Nirote Chaweewannakorn, Gushcloud
The session will be presented in Thai.
Live English-narration is available on the alternative channel -
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CREATIVITY IN DIGITAL COMMUNICATION TRACK
Creativity for eCommerce requires interaction. Hence, for an effective engagement, it needs to be personalised through the detection of through-the-line behaviours. -
14.40 - 14.55 15 mins
Critical Thinking is the New Creativity
[ ALL ACCESS ]
Presented by
Chantrarat Haethanvisit, Head of Strategy, mInt
*The session will be presented in Thai.
Live English-narration is available on the alternative translation channel.
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14.55 - 15.10 15 mins
คุยเรื่อง Paid - Case Study from Mindshare
[ ALL ACCESS ]
Presented by
Pitchaya Uthaichanroenpong, Mindshare Thailand
The session will be presented in Thai.
Live English-narration is available on the alternative channel. -
15.10 - 15.25 15 mins
Optimise Content in AI & NLP Era
[ VIP ACCESS ]
Presented by
Worayud Laisuwan, GroupM Services
The session will be presented in English.
Live Thai-narration is available on the alternative translation channel. -
15.25 - 15.30 5 mins
BREAK
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EFFECTIVE PERFORMANCE & CONVERSION PLANNING TRACK
The keys of effective growth refer to intelligence on investment of marketing and sales. In this digital era, the -terms “Big Data” seems outdated as it is everywhere. In order to make investment more worthy, marketers need to understand how to handle, manage, and implement the “data lake/mining” for better and greater sales predictions or performance. -
15.30 - 15.45 15 mins
The Evolution of Thailand OOH Industry: Data & Business ROI
VGI and Plan B are always at the forefront of innovations to bring business ROI.
In the era when data is everything, we have pioneered O2O since 2013.
Walk with us through our journey, learning, and the latest developments to seamlessly connect with your customers and achieve business results.
[ ALL ACCESS ]
Presented by
Kredrada Benjaathonsirikul, VGI
Phakwan Wongphontawee, Plan B
The session will be presented in Thai.
Live English-narration is available on the alternative channel.
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15.45 - 16.00 15 mins
Data Science: Unfold the Unknown
[ ALL ACCESS ]
Presented by
Matina Raengkla, Mindshare Thailand -
16.00 - 16.15 15 mins
The Power of AI to Drive Cost Efficiency and Enhance Business Outcome
[ VIP ACCESS ]
Presented by
Thanyawan Watanarat, Xaxis
The session will be presented in Thai.
Live English-narration is available on the alternative channel.
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16.15 - 16.30 15 mins
Understanding Attribution Models and Choosing the Right One to Transform Your Digital Investment Mix Decisions
Consumer journeys are more complicated today than ever before. A surge in growth in the number of online platforms is creating more varied touchpoints along the consumers’ path to purchase making it crucial for marketers to truly comprehend the effectiveness of each digital activity and how they seamlessly collaboratively work with one another. There is no one size fits all solution so choosing the most suitable attribution model for your business will facilitate media investment reallocation thus maximising your marketing ROI.
[ VIP ACCESS ]
Presented by
Arin Phummarin, Precision Marketing Manager, Wavemaker Thailand
The session will be presented in Thai.
Live English-narration is available on the alternative channel. -
16.30 - 16.45 15 mins
Real Time Growth
[ VIP ACCESS ]
Presented by
Josh Gallagher, Chief Product Officer - MediaCom APAC
The session will be presented in English.
Live Thai-narration is available on the alternative channel. -
16.45 - 17.30 45 mins
Closing Panel
[ ALL ACCESS ]
Panelist
[1] Nichapan Thongpoom, dailymotion
[2] Gampear Suppakornkosai, Tencent
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IMPORTANT NOTE
GroupM FOCAL is the exclusive, invitation-only conference
For further information about attending FOCAL 2020, please contact your respective GroupM Agencies in Thailand; Mindshare, m\SIX, MediaCom, Wavemaker, or mInt


Partners